Steinreich Communications has acquired High Point, NC-based home furnishings agency McNeill Communications.
McNeill, whose clients include Bunakara, Durham Furniture, Norwalk Furniture and the American Home Furnishings Hall of Fame Foundation, was founded in 1988. The agency now merges its client roster with Fort Lee, NJ-based Steinreich, which has developed communications campaigns for home furnishings clients such as 1800mattress, Armstrong flooring, Bloomingdales and Tempur-Pedic.
Combined, the two agencies will now represent more than 50 brands in the home furnishings sector.
"This was part of our strategic plan to broaden our home furnishings portfolio,” Steinreich President and CEO Stan Steinreich told O’Dywer’s. “With McNeill we are undoubtedly the largest agency in the category in the country, with more people and resources to provide even better service to our clients.”
Ellyn Small, senior VP and general manager of Steinreich’s New Jersey headquarters, will continue to lead the agency’s home furnishings practice. McNeill founder and CEO Karen McNeill will now also hold the title of senior VP and general manager. She will remain in the High Point, NC office, along with current members of her staff.
Steinreich, which was founded in 2003, holds additional offices in New York, Washington, London, Los Angeles, Frankfurt and Tel Aviv.