Steinreich Communications has acquired High Point, NC-based home furnishings agency McNeill Communications.
McNeill, whose clients include Bunakara, Durham Furniture, Norwalk Furniture and the American Home Furnishings Hall of Fame Foundation, was founded in 1988. The agency now merges its client roster with Fort Lee, NJ-based Steinreich, which has developed communications campaigns for home furnishings clients such as 1800mattress, Armstrong flooring, Bloomingdales and Tempur-Pedic.
Combined, the two agencies will now represent more than 50 brands in the home furnishings sector.
"This was part of our strategic plan to broaden our home furnishings portfolio,” Steinreich President and CEO Stan Steinreich told O’Dywer’s. “With McNeill we are undoubtedly the largest agency in the category in the country, with more people and resources to provide even better service to our clients.”
Ellyn Small, senior VP and general manager of Steinreich’s New Jersey headquarters, will continue to lead the agency’s home furnishings practice. McNeill founder and CEO Karen McNeill will now also hold the title of senior VP and general manager. She will remain in the High Point, NC office, along with current members of her staff.
Steinreich, which was founded in 2003, holds additional offices in New York, Washington, London, Los Angeles, Frankfurt and Tel Aviv.
POLaRT DESIGNS, which makes Baroque-inspired indoor and outdoor furniture using polymer as its primary material, has named home furnishings PR specialist Steinreich US agency of record.
Sheila Long O’Mara has been promoted to VP and day-to-day leader of Steinreich Communication Group’s home furnishings industry and trade division.
Missy Farren & Associates has been named agency of record for Traeger Grills.
The Halo Group has been appointed agency of record for baby food appliance brand Baby Brezza.
JeffreyGroup has been selected by iconic appliance brand KitchenAid to head multi-market communications programs in Latin America.
