Top management of professional services PR specialist Infinite Spada have bought the firm from founder Gavin Ingham Brooke.

Infinite Spada
Diaferia, Olsen

Brooke, who founded London-based Spada, merged his firm with New York-based Infinite PR in October 2014. The firm, with around 50 consultants, is particularly known for handling high-profile litigation and law firm clients, but extends into the real estate, corporate, and financial sectors, among others.

Infinite co-founder Jamie Diaferia led the management buyout of Brooke and takes the global CEO title as majority owner of the agency. San Francisco office chief and EVP Zach Olsen takes on the role of global president with a board seat.

Said Olsen: "Our clients around the globe trust us with their most sensitive and valuable of assets -- their reputations -- and we will continue to serve them diligently while looking for ways to grow and expand our capabilities in the U.S. and abroad."

In London, COO Isabel Podda and directors Scott Addison, Ryan McSharry and Bruce Wraight round out management going forward.

Diaferia credited Brooke with making IS into the "go-to PR agency for professional services firms."