Entertainment and lifestyle agency Fifteen Minutes has been named agency of record for Starwood property the W Hollywood.
The W Hollywood, located on Hollywood Blvd at the iconic intersection with Vine, opened in 2010. The 4-star hotel recently unveiled a rooftop venue and event space titled The Loft.
As AOR, Fifteen Minutes will now manage all of the W Hollywood’s media relations, influencer engagement and PR activities.
Los Angeles-based Fifteen Minutes was founded in 2005 by veteran celebrity publicist Howard Bragman. Agency clients include Bloomingdales, Playboy, Eddie Bauer, AT&T and Netflix.

The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.



