Entertainment and lifestyle agency Fifteen Minutes has been named agency of record for Starwood property the W Hollywood.
The W Hollywood, located on Hollywood Blvd at the iconic intersection with Vine, opened in 2010. The 4-star hotel recently unveiled a rooftop venue and event space titled The Loft.
As AOR, Fifteen Minutes will now manage all of the W Hollywood’s media relations, influencer engagement and PR activities.
Los Angeles-based Fifteen Minutes was founded in 2005 by veteran celebrity publicist Howard Bragman. Agency clients include Bloomingdales, Playboy, Eddie Bauer, AT&T and Netflix.

The Miles Partnership has updated its contract with Mexico’s Los Cabos Tourism Trust, showing fees of $985,560 for the two-year comprehensive marketing plan for North America.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.



