Digital lifestyle media property LittleThings has named MSLGROUP its U.S. PR agency of record.
Founded in 2014, New York-based LittleThings is one of the fastest-growing lifestyle sites in the country. The site, which publishes recipes, stories, videos and inspirational content for women, now accounts for 51.1 million readers a month, and was recently ranked the 62nd largest site in the country, as well as the forth largest mobile site, the fifth largest Facebook publisher and seventh ranked site with a focus on lifestyle.
The Publicis unit’s work for the digital destination will focus on raising brand awareness in business, trade and consumer media outlets, as well as attracting brands and potential advertisers.
NYC-based Magrino has been retained by Learfield Licensing Partners to build momentum for its National Tailgate Weekend Oct. 7-8.
The Brooks Group, lifestyle PR shop in Manhattan, is handling multimedia strategy for this year’s Broadway-themed NYC Cake Show, June 10-11 at Pier 36.
FWV Fetching’s service delivers pet and veterinary press releases straight to your inbox the same day they’re distributed to media outlets and influencers.
Fruit of the Loom, 160-year-old iconic underwear maker, has named Cohn & Wolfe North America PR agency of record.
CLY Communication has been tapped to handle U.S. press relations for Kronaby watches, which combine smartwatch tech with classic timepiece design.
