Felicia Collins, chief communications officer for Ventura Foods, has moved to Tyson Foods as VP of corporate communications.
Collins built the corporate communications unit at Ventura, the Brea, Calif.-based maker of cooking oils, spreads, dressings and other products formed in 1996 by the merger of Wilsey and Holsum Foods.
She was previously a senior VP and food and nutrition group head for Edelman in Washington, D.C., and earlier was a director for Bozell PR, now Weber Shandwick.
At publicly traded Tyson, based in Springdale, Ark., she heads PR, social media and internal comms. under corporate affairs EVP Sara Lilygren. Tyson brands include Hillshire Farm (Hillshire Brands was its $8.5B merger partner in 2014), Sara Lee and Ball Park.
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