Garth Moore, former senior director of North American digital operations for non-profit advocacy group ONE Campaign, has moved to public affairs shop McBee Strategic Consulting, where he will serve as digital VP.
Moore joined the global poverty non-profit ONE Campaign in 2011, where he first served as U.S. deputy director of new media before becoming U.S. digital director, and most recently, senior director of digital, where he managed digital operations in North America. Washington, D.C.-based ONE Campaign was co-founded in 2004 by Bono, who serves as spokesperson.
Prior to his work with the ONE Campaign, Moore was interactive services managing director of fundraising consulting firm Changing Our World, and was also senior director of Internet communications for the ASPCA, where he led digital communications and fundraising.
Moore will now lead McBee’s digital business and will manage the lobbying and strategic communications firm’s digital media offerings.
D.C.-based McBee, a unit of parent company law firm Wiley Rein LLP, recently brought its video operations in house to diversify revenue and offer clients an integrated digital shop.
Eric Bovim, managing director at McBee's communications practice, said “Garth’s deep management experience and track record of innovation are what made him our top choice.”
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