New York-based Intermarket Communications has been named agency of record for women's liberal arts college, Bryn Mawr College.
Pennsylvania's Bryn Mawr College has an enrollment of about 1,300 undergraduate and 450 graduate students. The private liberal arts institution, which was established in 1885, was the first higher education institution to offer graduate degrees to women.
The agency’s mandate for the college is to strategically increase its visibility in the media and raise its profile among current and prospective students, alumnae, donors and key influencers. Intermarket will also advise Bryn Mawr on social media strategy.
Intermarket senior account supervisor Jade Faugno, who leads the account, told O’Dwyer’s that one of the agency’s main areas of focus involves leveraging the expertise of college president, Kimberly Cassidy, and building a thought leadership platform where Cassidy can share her views on education-related issues with a broad audience.
“Its standing as one of the nation’s leading women’s colleges gives Bryn Mawr a special perspective on the opportunities and challenges women face both in the classroom and in the work force,” Faugno told O’Dwyer’s.
Independently-owned Intermarket, which marks its 30th anniversary this year, in 2015 accounted for more than $3.8 million in net fees, according to O'Dwyer's rankings of PR firms.
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