Kekst and Company is representing Peak Rock Capital in its acquisition of foodservice supplier Diamond Crystal Brands from Hormel Foods.
Austin-based DCB makes condiments, sauces, sweeteners, dressings and other food and beverage products for the foodservice sector.
Kekst managing director Daniel Yunger reps Peak Rock.
Hormel said it will provide financial details of the deal on its second quarter earnings call May 18.
Wendy Watkins, VP of corporate comms. for Hormel, handles PR for the deal.

Why selling your public relations firm to a strategic buyer delivers not only a high monetary payoff but is also the clearest path to securing your legacy.
Kekst CNC represents the DallasNews Corp. as it gets acquired by Hearst Corp. for about $75M. The 140-year-old Dallas Morning News will join Hearst's 28 dailies.
M&A transactions in the PR and marketing communications sectors were up 10 percent in 2024, according to Davis+Gilbert’s newly released M&A Activity Tracker.
Avoq has acquired SRA Communications, a Harrisburg-based PA shop focused on public health, banking, energy and public utilities.



