Daniel Sieger, VP of communications for McGraw-Hill Education, to Cengage, as senior VP of brand strategy for the Boston-based textbook giant.

Daniel SiegerSieger is based in New York and charged with creating campaigns to highlight the company's technology, content and services for students. Cengage went through bankruptcy in 2014 as it faced a crush of debt and a changing education market pivoting toward technology and software and away from textbooks.

He previously handled messaging and national media for Toyota Motor North America as manager of media relations and was a senior managing director for RF|Binder and VP for Ruder Finn, which has repped Cengage.

Sieger started out in PR with Stuart Pearlman & Co. and The Bruce Cohen Group.

Sandi Kirshner is chief communications officer for Cengage.