Elizabeth Higashi, a veteran financial communications exec on the corporate and agency side, has been named VP of IR for Hertz Equipment Rental Corp., as parent Hertz Global Holdings prepares to spin off the unit as a publicly traded company this year.
Higashi is a former VP of IR for Horizon Pharma and principal at Sard Verbinnen & Co. in Chicago. She ran her own IR shop, Higashi Advisors, for the past four years. She also held in-house roles with IMCERA Group, SFN Companies and Times Mirror Co.
Hertz is finalizing the spinoff two years after first announcing plans to separate the operation, which serves oil and gas, industry and construction markets.
At HERC, Higashi reports to president and CEO Larry Silber based in Bonita Springs, Fla.

Joele Frank handles Crinetics Pharmaceuticals as the specialist for treatments for endocrine diseases agrees to get acquired by Vertex Pharmaceuticals in a deal pegged at $8.8B.
Teneo represents Honeywell spin-off Solstice Advanced Materials as it buys Collected Strategies client Element Solutions in a deal pegged at $14.5B.
Dallas-based Throughline Global Advisors advised Principal Mineral as it acquired Isola Group, maker of copper-clad laminates used in printed circuit boards.
oele Frank works for satellite operator Iridium Communications as it gets acquired by space company Rocket Lab in a deal worth $8B.
Uber’s Mike Lucarelli is moving to NXP Semiconductors as senior VP-investor relations.



