Elizabeth Higashi, a veteran financial communications exec on the corporate and agency side, has been named VP of IR for Hertz Equipment Rental Corp., as parent Hertz Global Holdings prepares to spin off the unit as a publicly traded company this year.
Higashi is a former VP of IR for Horizon Pharma and principal at Sard Verbinnen & Co. in Chicago. She ran her own IR shop, Higashi Advisors, for the past four years. She also held in-house roles with IMCERA Group, SFN Companies and Times Mirror Co.
Hertz is finalizing the spinoff two years after first announcing plans to separate the operation, which serves oil and gas, industry and construction markets.
At HERC, Higashi reports to president and CEO Larry Silber based in Bonita Springs, Fla.
Kekst CNC represents Public Storage as it acquires National Storage Affiliates, which uses Joele Frank for media work, to create the world’s largest self-storage owner & operator.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
