Automotive and lifestyle agency JMPR Public Relations has been named agency of record for 3M Auto, a division of multinational conglomerate 3M.
The appointment follows an RFP selection process.
3M Auto, which was founded in 2007, manufactures a line of adhesives, sealants, waxes, body filler products and kits for consumer auto care.
JMPR will drive awareness for 3M Auto products — including its Bondo and Scotchgard brands — and will engage with the brands’ consumer audiences.
The Woodland Hills, CA-based agency has been AOR for 3M-owned car care product company, Meguiar’s, for more than two decades.
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