Omnicom Group’s marketing services division, The DAS Group of Companies, has launched an integrated marketing collective for nonprofits titled One Hundred.
The ad/PR combine's new offering will connect the nonprofit sector with access to experts in research, reputation, marketing and fundraising, drawing from across DAS’ portfolio of agency partners, including Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid.
The unit will be led by Changing Our World CEO Brian Crimmins, who now also wears the title of One Hundred managing partner.
The new unit is designed to address the changing needs of today’s nonprofit sector. One Hundred’s coalition of agencies have previously collaborated on many fundraising and nonprofit campaigns over the years, partnering with more than 1,200 nonprofit organizations in 2014 alone.
“Our business strategy is built on the collective success we have had in partnering with leading nonprofits, as well as the rapid growth of the nonprofit sector,” Crimmins said in a statement. “Our experts understand that at the core, nonprofit organizations are about the passions of real people aligning to make our world a better place.”