St. Paul, MN-based boutique agency Beehive PR has rebranded as Beehive Strategic Communication.

The agency in a statement said the new moniker reflects a renewed focus on corporate social responsibility and communication strategies for purpose-driven businesses.

Beehive"As more people are consciously choosing brands that support their needs, values and beliefs, businesses are seeing the need to meet rising expectations,” said CEO and founder Lisa Hannum. “When purpose, strategy and communication align, businesses create sustainable growth and value for their customers. When businesses do better, the world does better.”

Beehive, which was founded in 1998, specializes in consumer, healthcare, education and professional and financial services. Clients include Associated Bank, Verizon, University of Minnesota Health, Coloplast, Deluxe Corporation, Christopher & Banks and Rasmussen College.

The agency in 2015 accounted for more than $3.8 million in net fees, revealing growth of 41.5 percent from the year prior, according to O’Dwyer’s rankings of PR firms.