Peter Rose, the recently retired senior managing director and global head of PA for Blackstone, has been named vice chairman of Sard Verbinnen & Co.

Sard VerbinnenRose, who said he has known and worked with Sard for years, spent the last nine years at Blackstone, heading global media relations and handling branding and government relations as a partner of the private equity giant before retiring this year.

He will have an active role in existing and new clients of the financial communications firm.

Rose was previously a top corporate PR staffer for Goldman Sachs over 20 years and started out as an attorney and Congressional aide.

In a statement, SV&C co-founders George Sard and Paul Verbinnen said adding rose comes as the firm invests to strengthen and expand its footprint and services.

At Blackstone, Christine Anderson took over Rose's role as senior managing director.