Peter Rose, the recently retired senior managing director and global head of PA for Blackstone, has been named vice chairman of Sard Verbinnen & Co.
Rose, who said he has known and worked with Sard for years, spent the last nine years at Blackstone, heading global media relations and handling branding and government relations as a partner of the private equity giant before retiring this year.
He will have an active role in existing and new clients of the financial communications firm.
Rose was previously a top corporate PR staffer for Goldman Sachs over 20 years and started out as an attorney and Congressional aide.
In a statement, SV&C co-founders George Sard and Paul Verbinnen said adding rose comes as the firm invests to strengthen and expand its footprint and services.
At Blackstone, Christine Anderson took over Rose's role as senior managing director.

4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations.
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami.
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando.
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.



