New York-based PR and social media agency Affect has expanded with the opening of a second office, located in downtown Boston.
The new digs, located on Atlantic Avenue, occupies a shared workspace run by office network Workbar. Affect’s Beantown team will focus on the agency’s roster of tech, healthcare and professional services clients in the Boston area, and the space will provide increased flexibility for remote and teleworking New York staff.
Affect president Sandra Fathi told O’Dwyer’s that the new outpost is an organic extension for the agency, and will help it build stronger roots in the community as well as attract and retain talent.
The agency has staffed one Boston employee since last year, prior to the office's opening.
"Working in technology and healthcare, Boston has always been an important market for us — for clients as well as the media and analyst communities that we serve," Fathi told O’Dwyer’s. "In addition, we've seen that the Boston-New York corridor is a common migration path for our team members as well. We have quite a few former Bostonians in our NY office and New Yorkers that have made the move to Beantown."
Affect, which specializes in technology, healthcare and professional services PR, was founded in 2002.
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
