Chicago-based consumer agency 3rd Coast PR has been named agency of record for childhood product manufacturer Lakeshore.
The account win follows an agency review.
Lakeshore makes educational toys, games and learning materials for children ranging from birth through sixth grade, as well as supplies for preschools and elementary classrooms. The Los Angeles-based, family-owned company was founded in 1954.
In its PR efforts for Lakeshore, 3rd Coast will focus on traditional and strategic media outreach, key influencer campaigns and event strategy. The agency will primarily support the expansion of Lakeshore’s B2C business, which includes targeting parents with messaging regarding its products, as well as Lakeshore’s core audience of educators.
Other 3rd Coast clients include Nest Labs, Pettura, Sleep Innovations and Winix.
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