MDC Partners posted a 2.3% increase in first quarter revenue to $309M, while its net loss narrowed to $23.3M for the period.
MDC said organic revenue growth climbed 2.2%, an "uneven" performance that nevertheless left MDC on track to make financial targets for the year, said chairman and CEO Scott Kauffman.
Net new business totaled $19.8M.
MDC did not break down revenue by segment, but reported its advertising and communications group, which includes PR units like Allison+Partners and Kwittken, saw a 3.3% decline in EITDA to $42.8M for the period.
Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
