The NFL, which made a splashy PR hire in January with the addition of Joe Lockhart, is bringing in News Corp. communications alum Natalie Ravitz in a senior VP role.
Ravitz was chief of staff to Rupert Murdoch and senior VP for strategy at News Corp. and its 21st Century Fox successor. She directed communications at the New York City Dept. of Education during the Bloomberg administration and was comms. and deputy chief of staff to Sen. Barbara Boxer (D-Calif.)
Politico first reported that Ravitz will become SVP of communications for the NFL.
Lockhart, to whom Ravitz will report, signed on as executive VP of communications in January as the NFL continued to tackle scrutiny over player concussions and the long-term health effects of football. His recent pushback against the New York Times became a story in itself.
Lockhart's Glover Park co-foudner Chip Smith this week signed on to head public affairs for 21st Century Fox, the News Corp. successor company.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
