Bender/Helper Impact has re-branded as B/HI under president and co-founder Dean Bender and following the exit of co-founder Lee Helper.
The 30-year-old firm specializes in entertainment PR with clients like Fandango, Warner Bros. Consumer Products, Guinness World Records and Rovio Entertainment (creator of Angry Birds).
Alongside Bender on B/HI's executive committee, the firm promoted EVP Shawna Lynch in Los Angeles, along with New York general manager Jerry Griffin to managing partners.
Overseas, B/HI partners with the Surround Group network of independent entertainment agencies.
Bender, a Rogers & Cowan alum, said shifting content and platforms in the entertainment space requires constant evolution at the agency level. “By elevating Shawna and Jerry to operate the agency with me, we have put the individuals in place with the experience to continue the growth spurt the agency is enjoying," he said.
Lee Helper left the firm in March to pursue new opportunities in the entertainment realm.
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