Iconic family restaurant chain Chuck E. Cheese's has named Chicago-based Current its public relations agency of record.

Chuck E. CheeseChuck E. Cheese’s, which employs the trademark slogan "Where a kid can be a kid!" maintains nearly 600 of its restaurant-meets-entertainment-center locations in 47 states and nearly a dozen countries. The Irving, TX-based chain, which offers arcade games, play areas and interactive shows, was founded in 1977 and is operated by parent CEC Entertainment Concepts.

Current will be responsible for developing and executing consumer communication programs supporting the family eatery. The account win follows a new menu rollout for the iconic chain, and the Interpublic Group unit will focus on building brand awareness and launching new offerings for the restaurant, as well as conducting ongoing media relations to support promotions, fundraising and seasonal programs.

The Chuck E. Cheese's account will be led of executive VP Amy Colton, who told O'Dwyer's that the agency sees "so much opportunity to help the brand connect with parents and kids over the shared experience of fun, food and family."

Current, which specializes in consumer, food/beverage, home, travel and wellness, was founded in 2006 and holds additional offices in New York, Dallas, Los Angeles and San Francisco.