PR Newswire has inked a deal to sell its US and UK Agility media intelligence business to Innodata.
The deal, which comes as PRN seeks antitrust clearance of its acquisition by Cision, includes the Agility and Agility+ applications and platform, global media database and customer contracts in the US and UK.
The Agility platform includes media list and monitoring capabilities similar to services already offered by Cision.
PRN CEO Robert Gray said Agility is an excellent fit for Innodata, a publicly traded data company that acquired the MediaMiser media monitoring tool in 2014.
Financial terms were not disclosed.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
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