Bentley Motors, the North American unit of the luxury UK automaker, has driven its Americas business to M&C Saatchi PR.
The New York-based firm landed a three-year contract as communications agency of record for Bentley, which is based in Herndon, Va., in the US. The work covers North and South America, including the US, Canada, Chile, Brazil and Mexico, among other countries.
Bentley chief communications officer Jeff Kuhlman said the luxury brand is moving forward in the Americas region and chose M&C Saatchi to reach customers, potential customers, employees and media.
Jen Dobrzelecki, senior VP for M&C Saatchi, heads the account.
Bentley, based in Crewe, UK, makes four models - Continental, Flying Spur, Bentayga and Mulsanne - starting at around $180,000.
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