Keith Hughes, former managing director at WPP's Burson-Marsteller unit, has joined independent global communications agency Ruder Finn, where he will now head that agency's U.S. corporate practice.
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Hughes will be based out of the agency’s New York headquarters and will report to CEO Kathy Bloomgarden.
Hughes joins Ruder Finn from Burson-Marsteller, where he most recently served that global PR giant as managing director and account director for Bank of America. Prior to that, he was stationed at MSLGroup, where he served as senior vice president and director of that Publicis powerhouse’s North America consumer practice. He has also held senior leadership roles at Fleishman-Hillard, Ketchum and Marina Maher Communications.
Hughes is now responsible for building Ruder Finn’s corporate practice and expanding the agency’s capabilities.
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Hughes succeeds former corporate practice head Rachel Spielman, who founded the agency’s corporate practice in 2000. Spielman has been appointed to the newly-created role of EVP, storytelling and media.
The new all-agency storytelling position involves working across the agency and coordinating with teams to mine for client stories. Bloomgarden in a statement said the role will help the agency "continue to drive stellar agenda-setting story placements for our clients across channels."
In addition to her new role, Spielman will continue to lead her existing client accounts.
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