Omnicom Public Relations Group, the newly formed network that integrates the capabilities of Omnicom Group's subsidiary PR agencies, has acquired health strategy communications firm Rabin Martin.
Details of the transaction were not made public.
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Rabin Martin, with operations in New York, Los Angeles, London and Geneva, will continue to be led by president and CEO Jeffrey Sturchio. Managing director Rebecca Hoppy and Kate Schachern, both partners, round out top management.
PR Group chief Karen van Bergen said the firm's deep expertise in global public health straegy and communications will bolster OMC's healthcare offering across its agencies.
She added: “This is an important and growing specialty where we see the opportunity to deliver meaningful strategies for clients on some of the most critical health issues in the world.”
Rabin's founding principals, Steve Rabin and Bill Martin, are veterans of Ogilvy and Porter Novelli, respectively.
Sturchio joined the firm in 2011 and was named CEO in 2014.
Omnicom Public Relations Group was formed in February in a bid to reshuffle OMC's PR services structure and foster cross-agency collaboration between PR units such as FleishmanHillard, Ketchum and Porter Novelli. Those agencies continue to operate under Omnicom marketing services division The DAS Group of Companies.
van Bergen, Porter Novelli’s senior partner and global CEO, was named Omnicom PR Group CEO as part of that restructuring.
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