Smithsonian Channel, the joint venture of Showtime Networks and the Smithsonian Institution, has tuned in Joanna Brahim as VP of communications in New York.
Brahim reports to network president Tom Hayden and executive VP of corporate communications Trisha Cardoso, who said the network is expanding and preparing to launch streaming services.
Brahim was senior director of publicity for Discovery Communications' TLC network, managing brand strategy for the network and senior execs over eight years. Earlier, she held publicity posts at MSNBC and WCBS-TV.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
