Ogilvy Public Relations, along with New York-based independent PR giant MWWPR, have been dually named agencies of record for brain aneurysm non-profit The Lisa Colagrossi Foundation.
The Lisa Colagrossi Foundation was founded in 2015 by Todd Crawford in honor of his wife, a journalist and TV news anchor for New York’s WABC-TV. Lisa Colagrossi, 49, in March 2015 suffered a massive brain aneurysm while returning from an assignment, and was rushed to the hospital, where she died the following day. Colagrossi had allegedly expressed experiencing a painful headache earlier that day, a warning sign of a brain aneurysm.
The TLCF seeks to raise awareness of brain aneurysms by educating the public regarding the signs, symptoms and risk factors associated with the cerebrovascular disorder. The non-profit organization also supports programs dedicated to promoting early detection and raises funds to support research from neurologists working on effective prevention and treatment methods.
Ogilvy PR and MWW have been picked by TLCF as AORs to launch a national campaign focused on raising awareness of brain aneurysms. The two agencies will combine efforts to create optimal exposure for the campaign: Ogilvy will lead on campaigns directed toward women's health and medical reporters and will also focus on TLCF initiatives that involve women's health advocacy groups and healthcare professional organizations. MWW, meanwhile, will focus on campaigns geared toward consumers and will develop consumer sponsorship programs. That agency may also handle future public policy work for the foundation.
The TLCF also plans to have both agencies work in concert on several high-profile initiatives so that their combined experiences and perspectives can be taken into consideration to yield the best possible strategic approach.
"We are pleased to be combining forces with MWW to provide the best possible communications/marketing support for The Lisa Colagrossi Foundation," Ogilvy PR managing director Kate Cronin told O’Dwyer’s. "Growing awareness of the signs, symptoms and risk factors for brain aneurysms is very important to Ogilvy PR as we recently lost a dear colleague who was only 35-years-old from a fatal brain aneurysm. Like Lisa Colagrossi, our colleague suffered from an excruciating headache for several days before he passed."
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