Miami-based travel and tourism agency Diamond Public Relations has been named agency of record for forthcoming Miami Beach hotel The Julia.
Located in South Beach’s South of Fifth neighborhood, the 29-room, adult-exclusive boutique hotel is slated to open in December. It is owned by hotel investment group SMS Lodging and is being designed by Miami-based designer Stephen Büsto.
Diamond will manage North American PR for The Julia and will work to increase awareness and drive business for the property on a national and regional level.
The agency has also been named AOR of SMS property NYAH, a new hotel based in Key West.

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