CRF Frozen Foods, the Pasco, Wash.-based processor of frozen vegetables and fruits, has engaged kglobal for PR support as it faces a massive recall across 42 brand names over an outbreak of listeria.
Gene Grabowski, partner at Washington-based kglobal, heads the assignment.
The recall affects products in all 50 states, Mexico and Canada dated as far back as 2014. The FDA this month said evidence indicates CRF's plant (since closed for decontamination) as the likely source of the listeria outbreak. The Centers for Disease Control reported eight people have been infected from three states since September 2013, including two in 2016.
The recall affects dozens of brands of frozen vegetables from retailers like Costco, Trader Joe's and Target, to name a few.
CRF has apologized for the incident and said all retailers affect have been contacted. Kglobal aided Blue Bell Creameries in the ice cream maker's 2015 listeria outbreak and recall.
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