Multi-regional real estate operating company North American Properties has hired New York-based travel and luxury lifestyle agency Lou Hammond & Associates for community and media relations work.

The partnership comes as the result of a referral.

North American PropertiesNAP has acquired, developed and managed more than $5 billion in retail, multifamily, office and mixed use real estate across the U.S. The Cincinnati-based company was founded in 1954 and maintains additional offices in Atlanta, Dallas and Fort Myers, Florida.

The property company has chosen LH&A to manage community and media relations for its newest project, Lorelei, an upscale mixed-use community located on a 160-acre waterfront site in Charleston, South Carolina.

NAP also partners with Atlanta-based communications agency The Wilbert Group.

LH&A in 2015 accounted for nearly $7 million in net fees, according to O’Dwyer’s rankings of PR firms.