New York-based interactive design studio Behavior Design has appointed technology and social media firm Affect to launch its first PR program.

Founded in 2001, Behavior Design creates interactive solutions for consumer and B2B clients in the education, finance, arts and nonprofit industries. Clients include HBO, National Geographic Channel, Businessweek, Guggenheim Museum and MoMA, among others.

New York-based Affect will work to drive awareness and brand recognition of Behavior Design through efforts that showcase the studio’s successes and its unique approach to interface design. The Affect team will also work to achieve earned media for the company’s executives in business and trade outlets.

Other Affect clients include Ghostery, Navis, Protegrity, Quest Diagnostics and Radware.