REITNew York REIT and The JBG Companies have engaged outside PR counsel for their $8.4B combination into a real estate trust in New York and Washington, D.C.

Sard Verbinnen & Co. is advising JBG, including Sard managing director and general counsel Hugh Burns and managing director Bob Rendine.

Joele Frank partner Jonathan Keehner and managing director Mahmoud Siddig are aiding NYRT on the PR front.

In the deal, reached on May 25, NYRT is acquiring all of JBG's properties and management business under a new entity dubbed JBG REalty Trust and based in Chevy Chase, Md. with a regional outpost in New York. Enterprise value of the combined portfolio is $8.4B and JBG's management will run the surviving entity.

The REIT's holdings include office, residential and retail properties, more than three-quarters in the D.C. area.