Tech Why Snapchat's influencer economy runs on hot tubs, selfies and whey protein (Bloomberg)
Healthcare Johnson & Johnson's brand reputation is getting slammed (Time)
FDA The Drop in Office of Prescription Drug Promotion enforcement (M. Senak)
Media Gawker, others respond to Peter Thiel's backing of Hulk Hogan (Forbes)
Small Biz 5 things to look for in a PR agency (Z. Cutler)

To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
Jeffrey Sturchio is joining Finn Partners’ health policy and impact group as senior advisor to counsel clients on the issues shaping global health and innovation access.
A breakthrough is not successful merely because it works. It succeeds when people and health systems can actually use it.



