Tech Why Snapchat's influencer economy runs on hot tubs, selfies and whey protein (Bloomberg)
Healthcare Johnson & Johnson's brand reputation is getting slammed (Time)
FDA The Drop in Office of Prescription Drug Promotion enforcement (M. Senak)
Media Gawker, others respond to Peter Thiel's backing of Hulk Hogan (Forbes)
Small Biz 5 things to look for in a PR agency (Z. Cutler)
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times.
Why healthcare must prioritize more strategic communications integration.
