Tech Why Snapchat's influencer economy runs on hot tubs, selfies and whey protein (Bloomberg)
Healthcare Johnson & Johnson's brand reputation is getting slammed (Time)
FDA The Drop in Office of Prescription Drug Promotion enforcement (M. Senak)
Media Gawker, others respond to Peter Thiel's backing of Hulk Hogan (Forbes)
Small Biz 5 things to look for in a PR agency (Z. Cutler)
More stories from Editorial Staff
Main Category: Healthcare PR
| • | The Dissonance in DTC Erodes Credibility—and Limits Its PotentialMon., Mar. 2, 2026
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| • | Building Trust in a World of MisinformationThu., Feb. 26, 2026
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| • | A Human-Centered Blueprint for Fixing What Medicine ForgotTue., Jan. 13, 2026
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| • | The Evolution of AI in HealthcareMon., Jan. 12, 2026
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| • | Former Imre President Smokler Joins AvoqFri., Dec. 12, 2025
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The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
