The Republican National Committee, looking to a woo a key Hispanic demographic of voters with Latino critic Donald Trump at the top of the party's presidential ticket, has brought in politico Helen Aguirre Ferre as director of Hispanic communications.
The RNC's previous director stepped down this week for a post with the conservative American Action Network.
Ferre, a frequent GOP-aligned pundit, handled Hispanic outreach for Jeb Bush's short-lived presidential campaign last year. She hosted Univision America Radio's "Zona Politica con Helen Aguirre" for four years and penned a column for the Miami Herald and El Nuevo Herald.
RNC chair Reince Priebus said she will be "an integral part of our party's ongoing commitment to build relationships and communicate our message directly with Hispanic voters." He added she will be a "tremendous asset to the RNC as we seek to stop Hillary Clinton and elect a Republican president."
Ferre said she will "make the case to the Hispanic community why Republican ideas and values are the way forward for our country after eight years of an Obama agenda which has failed all Americans.”
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