Email marketing services provider BlueHornet has named tech firm Feintuch Communications its agency of record.
BlueHornet offers email marketing software and solutions for profit and non-profit companies and e-commerce marketers. Clients include Columbia Sportswear Company, CNET, KFC and Xerox, among others. The San Diego-based company was founded in 2000.
Feintuch will implement an integrated PR program for BlueHornet. The account will be led by agency President Henry Feintuch, senior account director Doug Wright and account director Bennie Sham.
New York-based Feintuch Communications in 2015 accounted for nearly $820,000 in net fees, according to O’Dwyer’s ranking of PR firms.

As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
Brandon Borrman, who has more than 20 years of communications experience, has joined Teneo as senior managing director and head of its San Francisco office.
With a flood of new AI tools flooding the market, the real question is: Which tools actually help us do our jobs better?



