Global communications firm Allison+Partners today announced that it has acquired Germany-based technology agency Higher Ground Communications.
Higher Ground maintains offices in Berlin and Munich. The agency, which specializes in B2B and consumer tech, was founded in 2010. Clients include deals.com, lumosity, TBM, TuneIn and Rally Software, among others.
Allison+Partners’ new Berlin and Munich outposts effectively double that agency’s European presence. The MDC Partners unit currently holds additional offices in London, Lyon and Paris. Allison+Partners in March also launched its integrated content division, All Told, in Asia and acquired Tokyo-based Focused Communications the same month.
Higher Ground principles Martina Mueller and Vivian Dadamio now join Allison+Partners as senior vice presidents to lead the new offices. They will report to Allison+Partners global corporate and Europe president Matthew Della Croce.
“Allison+Partners has been recognizing significant growth globally, including in Europe. Over the past few years both Martina and Vivian have been tremendous partners and we collectively agreed this acquisition was the right next step to help expand our presence in the German market," Della Croce told O'Dwyer's. "Acquiring Higher Ground Communications allows us to further serve our clients in Europe while also expanding our capabilities here in the U.S.”
San Francisco-based Allison+Partners now holds 25 offices worldwide. The agency in 2014 accounted for $37 million in net fees, boasting more than 28 percent growth from the year prior.
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