Spong, Carmichael Lynch Sweeten PR for Truvia

How inclusive communication principles can be used to address diet-related disease and encourage all Americans to make healthy food choices.

More articles featured in food & beverage PR issue:

• Making Science Messages Stick in a Crowded Landscape -- Allison Mikita, MS, VP & Dir., Global ExpertBench at FoodMinds; Jean Owen Curran, MS, RD, Dir., FoodMinds

• The Truth About Earned Media -- Stacy Bataille, Sr. VP, Coyne PR

• Building Followers Through Experiences -- Lacey Outten, Assoc. VP, Hemsworth Comms.

• From Field to Fork: Communicating Food Traceability -- Jennifer Becker, VP, G&S Bus. Comms.

• Rising Food Costs Dominate Consumer Concerns -- Heddy DeMaria, Chief Insights and Strategy Officer, HUNTER

• Sipping with the Sober Curious -- Kristen Ingraham, Sr. VP, Group Lead, Padilla

Top five tips for effectively communicating scientific messaging with credible, compelling storytelling that appeals to consumers and science stakeholders alike.

Three core tenets the PR industry should follow in order to achieve earned media coverage in today’s disrupted news and information ecosystem.

How restaurants can build loyal fans with experience-based PR tactics.

How to ensure a brand’s communication strategy aligns with consumer expectations when it comes to the food they eat.