Veteran TV network PR exec Mark Kern has tuned in to Crown Media Family Networks to oversee corporate communications and program publicity.
Crown Media includes the Hallmark Channel and Hallmark Movies & Mysteries networks, as well as web properties.
Kern was previously SVP of communications for the Hallmark Channel during two previous stints, from 2009-10 and 1998-2002. He later moved to Discovery Communications in a SVP of corporate comms. and publicity role.
Earlier he was a corporate comms. VP for Fox Broadcasting Company.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
