Alan Hilowitz, former senior director of global communications for Mattel, has moved to packaged produced purveyor Ready Pac Foods as director of corporate communications.
Irwindale, Calif.-Ready Pac posts revenues around $800M for its salads, vegetables, fruits and other snacks sold in restaurant chains and supermarkets under brands like Bistro and Cool Cuts.
Hilowtiz was director of global communications and senior manager of global PR over several years at Starbucks in Seattle. He earlier directed marketing for the Charlie Browns Stakehouse chain.
Peppercomm handles Ready Pac.
Hilowitz, in the newly created role, oversees corporate, brand and executive communications, reputation management, and internal communications.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
