Alan Hilowitz, former senior director of global communications for Mattel, has moved to packaged produced purveyor Ready Pac Foods as director of corporate communications.
Irwindale, Calif.-Ready Pac posts revenues around $800M for its salads, vegetables, fruits and other snacks sold in restaurant chains and supermarkets under brands like Bistro and Cool Cuts.
Hilowtiz was director of global communications and senior manager of global PR over several years at Starbucks in Seattle. He earlier directed marketing for the Charlie Browns Stakehouse chain.
Peppercomm handles Ready Pac.
Hilowitz, in the newly created role, oversees corporate, brand and executive communications, reputation management, and internal communications.

Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.





