MSLGroup has acquired Chinese cause marketing shop Have Faith in Your Brand and installed its chief as CEO for Greater China.
Faith Brewitt, founder and president of HFIYB, is a veteran of FleishmanHillard, Hill+Knowlton Strategies and Edelman in the country, in addition to stints in Taiwan, Hong Kong, Singapore and the US.
MSLGroup global CEO Guillaume Herbette said the firm is seeing high growth in the China region, including from its recent integration with Publicis Communications which saw more than 25 clients move ot the firm.
For MSL, Brewitt will be based in Shanghai overseeing operations in Beijing, Guangzhou, Chegdu, Hong Kong and Taipei. Her firm is said to be the only PR and cause marketing firm in the country with clients like the Bill & Melinda Gates Foundation, Dell, and the National Center for APEC.
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