South Florida PR firm The Buzz Agency today announced that it has acquired Palm Beach-based agency Tradewinds Media Partners.
Terms of the transaction were not made public.
Tradewinds, a full-service PR, event coordination and brand consultancy company, was founded in 2014 by owner Lilly Leas, who also serves as president.
Tradewinds’ 101 Bradley Place office on Palm Beach Island will now become The Buzz Agency’s second location. The Buzz Agency will retain many of Tradewinds’ clients, including Palm Healthcare Foundation, YMCA of the Palm Beaches, Hospice Foundation of Palm Beach County, Craft Bar Kitchen, 3 Natives, Strong Boalt and McMow Art Glass. Leas will remain with The Buzz Agency during the transition in an of-counsel role.
To manage the new office, the agency has brought in Enid Atwater, who will now hold the title of vice president of PR. Atwater joins The Buzz Agency from West Palm Beach-based full-service agency Venue Marketing Group, where she served as senior account executive and public relations director. Atwater was also previously vice president of corporate communications at the Palm Beach County Convention & Visitors Bureau (later rebranded Discover The Palm Beaches).
Delray Beach-based The Buzz Agency, which was founded in 2009 by partners Elizabeth Kelley Grace and Julie Mullen, specializes in PR, social media and event management for clients in the travel/hospitality, restaurant, retail, entertainment and corporate sectors.
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