Rome has drafted Ketchum to guide its 2024 Olympic bid following a competitive search.
Ketchum's Milan outpost will lead the charge before the Olympic Bid Committee in Lima in 2017 as Rome looks to land its first Game since 1960.
Rome 2024 said it tapped Ketchum's "global network . . . of more than one-hundred offices in seventy countries worldwide," citing its track record in sports and large-scale events communication.
Isabelle Harvie-Watt, who led Havas Meida Group Italy and held PR posts for Gianni Versace and Giorgio Armani, is a strategic advisor to the Rome bid, as well.
Rome 2024 previously worked with UK-based Milltown Partners.
Rome squares off against Los Angeles, Paris and Budapest for the 2024 Games.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
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Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
