Sard Verbinnen & Co. and ICR are advising Revlon's $870M acquisition of Elizabeth Arden.
The $14-per-share deal, a 50% premium on EA's share price this week, combines the publicly traded, New York-based cosmetics giant with its publicly traded skincare, cosmetics and fragrance competitor eying cost "synergies" of about $140M.
Revlon CEO Fabian Garcia said his company will work to enhance EA through product development and marketing "while carefully preserving its unique heritage and prestige."
Revlon, controlled by financier Ron Perelman, is paying $419.3M while assuming about $450M in EA debt.
Sard Verbinnen chairman and CEO George Sard and managing director Stephanie Pillersdorf are representing Revlon on the PR front in the deal.
ICR managing director Phil Denning is advising Elizabeth Arden.
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