Tech PR veteran Alan Weinkrantz died June 17 after a driver apparently lost control and ran down two people at a sidewalk cafe in Tel Aviv, Israel.
The 41-year-old Israeli driver is believed to have suffered a heart attack, according to reports.
Weinkrantz ran San Antonio-based Alan Weinkrantz and Company and frequently did PR business in Israel.
His son, Aaron, told the San Antonio Express-News that the US Embassy in Israel notified him of his father's death on the morning of June 18, after a driver crashed into the restaurant where the elder Weinkrantz was dining.
The Times of Israel said the driver of the vehicle died, along with Weinkrantz and a 47-year-old man.
Mordecai Holtz of Israel's Blue Threat Marketing called Weinkrantz the country's "best ambassador in the world of tech and innovation."
Jon Medved penned a tribute to Weinkrantz in the Jerusalem Post June 19, crediting the PR pro with benefitting hundreds of Israeli start-ups.
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