Christina Pantin, VP of PR for Samsung Electronics America, has returned to the agency realm as a senior VP for the Abernathy MacGregor Group.
A former director for Brunswick Group in Hong Kong, she moved back to the US with Ridgefield Park, N.J.-based Samsung in 2014 and led the consumer and enterprise PR teams for the top mobile phone manufacturer.
She spent 25 years with THomson Reuters, including as general manager for South Asia based in Bangalore and editor for Southeast Asia and Pacific.
Pantin is based in New York with Havas-owned Abernathy MacGregor.
Allison+Partners handles Samsung's mobile and enterprise PR.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
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