Agency vet Lin-Hua Wu has left digital payments provider Square for the VP, communications, slot at cloud storage company Dropbox in San Francisco.
Wu is a former partner for Brunswick Group and San Francisco office chief at Kekst and Company.
She entered the PR realm after starting out as an attorney.
Dropbox picked up a $10B valuation in 2014, although investors have temepered that figure since. Ana Andreescu heads corporate communications.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
