Nissan Motor Co. has created the new role of VP, global communications operations, elevating North American VP of corporate comms. David Reuter to the post amid a broader overhaul under communications chief Jonathan Adashek.
Reuter, based in Franklin, Tenn., will oversee regional communications teams to coordinate with the automaker's global headquarters, starting July 1.
Kristina Adamski was promoted to Reuter's VP post.
Nissan has also brought in Amanda Groty, who led EMEA communications for Paypal, as GM of global corporate communications. Current GM Sadayuki Hamaguchi moves to lead Japan communications as the company intesifies its efforts there.
Adashek joined Nissan in the top communications post in September from Microsoft.

Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.





