Fineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious East Coast chain opened its first Bay Area outpost this month.
Dunkin' will lean on Fineman for PR in its pursuit of opening 300 locations over the next several years and an ultimate goal of 1,000 outposts in the Golden State.
Dunkin's first Bay Area locale opened in Walnut Creek on June 22.
Amy Atkins, field marketing manager for DD, said Fineman emerged in a highly competitive field for the knowledge of the region's markets, as well as food and beverage PR savvy.
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