MDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
The 300-staffer agency, which posts around $40M in revenues, will align with MDC's Crispin Porter + Bogusky under MDC.
F&B won the Grand Prix PR Lion at Cannes for "The Organic Effect," a campaign of supermarket client Coop with the Swedish Environmental Research Institute about switching to organic food.
The agency, led by CEO Erik Sollenberg, was behind a viral spot for Volvo Trucks featuring martial arts expert and actor Jean-Claude Van Damme.
Wendy's Company has named McDonald's alum Tariq Hassan to the chief marketing and growth officer position, a new post.
Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
