The Albany Capital Center, the 82,000-square-foot convention center slated to open next March, has engaged Baker PR as AOR, following an RFP process.
Albany-based Baker will guide strategic communications pre-launch as well as for the March 22 launch of the $66.5M center, which was first conceived in 1994 to fill a dearth of convention space in the New York State capital. The firm will also develop a long-term marketing and communications strategy.
Facility manager SMG will run the center and chose Baker from the field of PR firms.
"Baker PR demonstrated a strong understanding of our goals and delivered creative and strategic thinking that will help us communicate with multiple stakeholders in a meaningful way," said SMG regional GM Bob Belber.
Baker is led by former TV news anchor Megan Baker.
Omnicom CEO John Wren is merging Golin and Ketchum as part of the consolidation following the takeover of Interpublic. Porter Novelli is to be folded into FleishmanHillard.
Paradox Public Relations is lining up support for Ukrainian artists via a partnership with Art Shield, a nonprofit that preserves art in conflict zones.
InnoVision Marketing Group, a San Diego-based agency, is named AOR for the inaugural Native American Heritage Festival.
Personal reflections on the challenges of expanding a successful PR agency into new markets.
Coyne Public Relations will handle the opening of the Stonewall National Monument Visitor Center in Manhattan’s Greenwich Village in a partnership with Pride Live.
