Henk Campher, a sustainability and CSR pro, has left an executive VP slot at Allison+Partners for a managing director role at Fenton in San Francisco.
Campher was previously MD of sustainability for Edelman and handled large social campaigns for Starbucks and Levi's. Earlier, he was a VP at Cone Communications.
At Allison, he worked acocunts like Samsung, Theo Chocolate and Kashi.
Michael Huttner took over as CEO of the progressive PR firm last month. Founder David Fenton remains chairman. Huttner said: "We plan to invest heavily in our sectors and issue area experts, and Henk’s knowledge in the corporate + sustainability world is unparalleled."
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
